To display unique specific content you need to use 'Metafields'. Metafields add custom fields to Shopify objects (products, variants, collections, pages, orders, etc.) so you can store exactly the info you need specific to the object.
Quick example
You have a store selling your handmade candles. Each candle has a different burn time. Create a Burn time metafield, fill it per product, and your product page will show the correct burn time for each candle automatically.
Create a custom metafield
- From your Shopify admin, go to Settings > Custom data and select the area you want to add the metafield to (for example, Products, Pages, or Collections).
- Click Add definition.
- Enter a name for your metafield (for example, “Product image”, “Button link” etc).
- Under Select type, choose the content type you would like to use. For example:
• File for image uploads, videos, or downloadable files
• URL for links or buttons
• Text for custom text content
• Product reference to connect another product - Click Save.
Add content to your metafield
- From your Shopify Dashboard, navigate to the product, page, or collection where you want to add the content.
- Scroll down to the Metafields section usually located at the bottom of the page and upload your image, add your link, or enter your custom content into the new field you created.
- Click Save.
Display the metafield on your store
- In your Shopify admin, go to Online Store > Themes and click Customize.
- Navigate to the section or block where you want the metafield to appear.
- Click the Dynamic source icon (the small database icon) and select your metafield from the list.
- Click Save.
Page Title and Description Metafields
- From your Shopify admin, go to Online Store > Pages.
- Click Add page or open an existing page you would like to edit.
- Enter your page title and add your content into the Description field.
- Click Save.
- In your Shopify admin, go to Online Store > Themes and click Customize.
- Open the page template you want to edit.
- Navigate to the section or block where you want the dynamic page content to appear.
- Click the Dynamic source icon (the small database icon).
- Select either the Page title or Description metafield from the dropdown list to automatically pull through your page content.
- Click Save.

Product Metafields
- From your Shopify admin, go to Settings > Custom data > Products.
- Click Add definition.
- Enter a name for your metafield (for example, “Burn time”) and choose the content type you’d like to use, such as text, number, file, list, or product reference.
- Click Save.
- Go to Products and open the product you want to edit.
- Scroll down to the Metafields section and enter your content into the new field you created.
- Click Save.
- In your Shopify admin, go to Online Store > Themes and click Customize.
- Navigate to the product template, section, or block where you want the metafield to appear.
- Click the Dynamic source icon (the small database icon) and select your metafield from the list.
- Click Save.