Keywords are the words or phrases people type into search engines, like “blue shoes Canada.” To improve your store’s visibility, include relevant keywords your customers are likely to search for in your content.
You can use online tools to find keyword ideas and see how often they’re searched. Focus on keywords that are specific to your products and have good search volume, while keeping in mind that higher traffic keywords usually come with more competition.
Add keywords to these key areas to improve your store’s SEO: page titles, meta descriptions, ALT tags, and page content.
Page titles and meta descriptions are key parts of SEO, as they appear in search results and help people decide whether to click through to your store.
Page titles should be unique, clear, and include your main keywords near the beginning, ideally kept under 60 characters so they don’t get cut off.
Meta descriptions are short summaries shown below the title, and should be unique for each page, written in natural language, and include relevant keywords to encourage clicks.
As a guide, keep titles under 60–70 characters and meta descriptions around 160 characters to ensure they display properly in search results.
To optimise your Shopify store for SEO for your home page, follow these steps:
- Access your Shopify admin panel.
- Navigate to Online Store > Preferences.
- In this section, enter a title and meta description for your store, adhering to SEO best practices to enhance search engine visibility.
- Once you've confirmed the accuracy of the information, click the "Save" button to apply the changes.
